{"id":4524,"date":"2026-02-16T17:31:19","date_gmt":"2026-02-16T17:31:19","guid":{"rendered":"https:\/\/bhatiabhola.com\/?p=4524"},"modified":"2026-02-16T17:31:21","modified_gmt":"2026-02-16T17:31:21","slug":"rbi-draft-amendment-directions-dated-11-02-2026-advertising-marketing-and-sales-of-financial-products-and-services-by-regulated-entities","status":"publish","type":"post","link":"https:\/\/bhatiabhola.com\/index.php\/blog\/2026\/02\/16\/rbi-draft-amendment-directions-dated-11-02-2026-advertising-marketing-and-sales-of-financial-products-and-services-by-regulated-entities\/","title":{"rendered":"RBI Draft Amendment Directions Dated 11\/02\/2026 – Advertising, Marketing and Sales of Financial Products and Services by Regulated Entities"},"content":{"rendered":"\n

RBI has proposed comprehensive instructions applicable to all banks and NBFCs, covering third- party products, Direct Sales Agents (DSAs), Direct Marketing Agents (DMAs), prevention of mis-selling, and dark patterns. The draft amendments seek to update Responsible Business Conduct (RBC) Directions and framework on \u2018Agency Business and Referral Services\u2019 under the Undertaking of Financial Services (UFS) Directions. The comments\/ feedback from stakeholders is invited.<\/p>\n\n\n\n

(Link: Draft Amendment Directions, Press Release Dated 11\/02\/2026)<\/em><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

RBI has proposed comprehensive instructions applicable to all banks and NBFCs, covering third- party products, Direct Sales Agents (DSAs), Direct […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[72,100],"tags":[],"class_list":["post-4524","post","type-post","status-publish","format-standard","hentry","category-rbi","category-rbi-drafts-for-public-comments"],"yoast_head":"\nRBI Draft Amendment Directions Dated 11\/02\/2026 - 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