The Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM) – NIRYAT DISHA has been launched, with a view to strengthening India’s export market access through structured support for activities such as Buyer-Seller Meets (BSMS), Reverse Buyer-Seller Meets (RBSMS), trade fairs, exhibitions, and related market access initiatives. It is being operationalised on a pilot basis to facilitate early implementation and active stakeholder participation. Implementation shall be undertaken through the Trade Connect ePlatform (https://www.trade.gov.in).