SEBI has introduced a significant investor protection measure by launching a ‘Verified’ label for stock trading apps of registered brokers on the Google Play Store. It will ensure that only authentic, registered entities receive the verified badge, enabling investors to easily identify legitimate apps. It has also reinforced investor awareness through its ‘CVV’ approach i.e., Check, Validate, and Verify, encouraging users to verify bank accounts, UPI IDs, and app authenticity before investing.