RBI Draft Amendment Directions Dated 11/02/2026 – Advertising, Marketing and Sales of Financial Products and Services by Regulated Entities

RBI has proposed comprehensive instructions applicable to all banks and NBFCs, covering third- party products, Direct Sales Agents (DSAs), Direct Marketing Agents (DMAs), prevention of mis-selling, and dark patterns. The draft amendments seek to update Responsible Business Conduct (RBC) Directions and framework on ‘Agency Business and Referral Services’ under the Undertaking of Financial Services (UFS) Directions. The comments/ feedback from stakeholders is invited.

(Link: Draft Amendment Directions, Press Release Dated 11/02/2026)

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