The paper proposes a Common Advertisement Code (CAC) for specified SEBI-regulated entities, including stock brokers, investment advisers, research analysts, portfolio managers, mutual funds, depository participants, and online bond platform providers. The key proposals include replacing mandatory prior approval of advertisements with post-issuance reporting within 24 hours, permitting celebrity endorsements for entity or brand promotion subject to prior approval, allowing use of PaRRVA-assigned ratings and rankings under prescribed conditions, introducing abbreviated disclosures for short-format digital communications, excluding genuine educational content from the definition of advertisements, prohibiting dark patterns, and establishing a technology-enabled reporting and monitoring system.